The-Zimbabwean-Trillion-Dollar-campaign

The-Zimbabwean-Trillion-Dollar-campaign


Zimbabwe has been destroyed regime and if a journalist mentions any of this they are beaten and driven into exile which is exactly what happened to our client a newspaper called the Zimbabwean they will get arrested and get bashed by the precinct but intimidating the Zimbabwean was not enough for the Mugabe regime they declared the newspaper a luxury and imposed a 70% luxury import duty on the paper that makes it unaffordable for the average impoverished Zimbabwean this is a dictatorship that stays in power by printing money. crushing freedom of speech to get the paper into Zimbabwean hands, it needs to be subsidized.Our client can only do that by raising awareness and driving sales outside Zimbabwe with a minimum budget at our disposal and a serious amount of competitive communication and noise from both South African and international newspapers we needed a solution that would allow the Zimbabwean to punch way above its weight we needed an idea that would amplify the limited budget and would make the whole world sit up and take notice to create awareness for atrocities and the plight of a nation human rights organizations arranged rallies and protests outside embassies and people signed petitions for their part the media concentrate on reporting the news and printing shocking headlines in the case of Zimbabwe all of these things have been done Zimbabwe broke world records by logging a 132 billion percent inflation rate months later the African nation was again making news by launching a new note the 100 trillion Zimbabwean dollar it's one of the most eloquent symbols of Zimbabwe is collapse this banknote and the escalation of notes that preceded it cannot buy anything not even a loaf of bread in essence Zimbabwe's money is not worth the paper it's printed on but this is just another tragedy that followed so many the world has already heard about Zimbabwe instead of telling the world we believed we needed to demonstrate the real implication of the Mugabe regime in order for the Zimbabwean to achieve disproportionately high awareness and impact with their limited funds they would need to find a way to make South Africans and the rest of the world rarely see and feel the plight of Zimbabwe the vision was to find a way to make the news about what is happening in Zimbabwe real to people who might have become apathetic towards it the currency might be worth less than the paper it is printed on but what it symbolizes is not the disruption make the money the message make the money talk we realize people can't walk past or ignore money especially if it's been given away for free the greater the denomination on the front the greater the share of attention it attracts we printed our messages all over the actual notes and turn them into our advertising we made the world's first billboards out of real money in public places and wherever the Zimbabwean was sold we created post is made out of real money with note that people couldn't detach to keep the web address and show their friends we handed out millions and billions of banknotes one at a time with Johannesburg's busiest intersections universities and street corners we send bundles of notes to captains of industry with politicians and media personalities we took thousands of bank notes and made murals on city streets with trillion-dollar wallpaper overnight trillions of dollars of Zimbabwean notes achieve what they'd never been able to buy real and meaningful advertising with real and meaningful impact within hours we were National Press and a couple of days later the campaign was on national TV and radio and then the internet discovered it and it spread across the world soon we're on the New York Times site to Yahoo News The Huffington Post creative review and hundreds of websites and blogs there are currently three thousand three hundred and sixty hits for the billboards on Google over 200,000 people visited the Flickr page for the Zimbabwe as the campaign continues sales of the Zimbabwean continued to soak in the week of the rollout alone the Zimbabwean website logged over million hits versus their average traffic of a hundred thousand more copies of the Zimbabwean than ever across the border into Zimbabwe we used muqaddas own creation against.

You may like these posts